Browsing social media has become a major leisure activity for a large number of young people. Previously, these were harmless platforms for sharing interesting thoughts and beautiful photos. Now, on Facebook and Instagram, there is a real battle for the time and resources of each user.
This trend is especially noticeable in the Instagram feed. For any artist, online store, or just blogger, the main goal is to attract the attention of users. All of them are trying to create a community of fans around them that would be potentially interested in purchasing their products.
In order to win the competition for people’s attention, you need to look for new cool ideas and interesting tools constantly. Timelapse video may be what you need. So turn off the sound on your camera to avoid distracting anyone, and let’s get creative.
What Is Timelapse?
Timelapse video is a creative technique that allows you to capture the slow-motion of various objects to create unique and unexpected images. In other words, it is a way of creating a video in which it can be recorded for hours and then compressed into a short, fast clip.
Timelapse is perfect for bringing lots of your ideas into life. Artists can use it to fit the entire creative process into one video; chefs can show the process of cooking, etc. This is why these videos are the most engaging and help get the audience’s attention.
Previously, in order to get such an effect, it was necessary to study videography techniques for hours and sit for the same amount of time over video editing software. Now, everything has become much easier: there are several interesting programs for both iPhone and Android. With their help, you can edit videos in a matter of seconds.
Creating Timelapse Videos With Instagram’s Hyperlapse App on iOS
First, let’s take a look at a program called Hyperlapse. This video editing software was developed by Instagram employees just for creating accelerated videos. The program has one big drawback: at this stage, it only works on iOS. However, if you own an iPhone, then Hyperlapse is a good choice for video editing. So, all you need is a smartphone, a slow-motion app, and free memory space on your device.
To start recording video in Hyperlapse, tap the white circle at the bottom of the screen. After that, you will see a timer that shows how long the real video is going (at the left) and how long the accelerated video will go (at the right). If you are going to post this material on Instagram in the future, you should remember that the maximum video duration is only 60 seconds. When you have removed everything you want, you can click on the white circle again, and the recording will stop.
Now you can proceed to adjust the speed of the final video. After finishing the recording, you will see a slider with which you can change the speed from x1 to x12. When you realize that you have achieved the desired result, click on the green checkmark at the top of the screen, and the video will be saved to the gallery of your iPhone.
The undoubted advantage of the Hyperlapse application is its autonomy. Such programs independently edit video, stabilize it and clear the picture.
A little secret. Before you start shooting a video, you can tap the screen with four fingers, which will lead to the opening of the secret menu. In the new window, you can choose the resolution for the video, the frame rate and set the speed up to x40 on your own.
Android Software for Creating Timelapse Videos
If you do not like the Hyperlapse program, or you are a happy owner of an Android smartphone, then you should familiarize yourself with other ways to shoot accelerated video. There are tons of different video editing software out there, and you need to be smart about finding the best deals.
A good video editor offers you a lot of different features, not just the timelapse one. For example, applications from Fxhome allow you to use over 500 after-effects for your videos, Lightworks video editing software is an excellent choice for professional editing.
In addition, some programs allow even beginners to edit video, have a simple interface and a free period of use. These programs include, for example, the cross-platform video editor Shotcut. It’s worth noting that the program is open source, so everyone can take part in improving the software on their own.
It’s a good idea to tweak your timelapse video a bit by adding captions, stickers, and music. Movavi editor is ideal for such purposes. The editor also provides a trial period for those who want to test its features.
A Bit of Inspiration
Here are some of the ideas for creating timelapse videos:
- Behind the scenes work. Try to show customers a different side of your business that is usually hidden from them. For example, you can record your team’s meetings.
- Unusual angle. If you are a small online store, try to show how your product can be used for unusual purposes.
- Classic timelapse. You see such videos more often, but this does not mean that they have become less effective. For regular bloggers, it can be interesting to show subscribers something that is usually hidden from their views, such as playing sports or cooking.
Conclusion
When creating content for Instagram, remember that you should not only be creative but be of real interest to users. Timelapse is a great tool to lure potential buyers or subscribers to your page. This article includes the most popular and convenient programs with which you can speed up moments from your life and share them with the whole world. Try to show your talents and upload your first timelapse video to Instagram.
