Search engine optimization, or SEO, is the process of improving the ranking of a website on search engines like Google. When a user searches for a particular term or phrase, search engines use algorithms to determine which websites are the most relevant and should appear at the top of the search results. By optimizing a […]
It literally pays you to be an SEO. With SEO experience on your resume, you will always find yourself in demand. Most all companies struggle to improve their SEO, and approximately 100% of small business owners don’t really understand how search works. SEO is generally considered part of the larger digital marketing suite of skills, […]
SEMrush and AHREFs are two of the prominent SEO research tools on the market. They’ve been around for years and both offer unique benefits, but both are not created equally when it comes to keyword research.
Real-Time Bidding, otherwise known as “RTB”, is an online marketing strategy and tactic that can be confusing for those that might not have the advertising basics, and even complicated for those that have ad tech grounding.
Usually referred to on E-Commerce sites as category pages, the popular Shopify CMS has a specific term called “Collections.”
We recently received an email with the subject of “Improve discovery of [website] content in the Google Assistant”.
Your company is creating some type of short-term page — usually a campaign landing page or some lead generation form with 57 words of copy on the page — and they want to optimize that page for SEO.
Whether a redirection of one page or a complete migration from one domain to new URL, 301 redirects are needed to ensure that whatever SEO authority your page or website accumulated will be passed on to the “new” address.
I got the message about ads.txt file, too. I didn’t really know what it meant. All I wanted to do is to is remedy it as quickly as possible.
Content has always been a large part of any successful SEO landing page, blog post or article, but despite it being around for as long as SEO has been, we only recently began understanding that the length of the content matters.
Noindex is a way for webmasters to tell Google and other search engines not to include that particular landing page or pages in their search results.
I’ve been doing SEO for almost as long as the industry has existed (um, a long time) and am always up to share my experience with friends or connections that are interested in creating a website or looking for tips on how to optimize for search engines.
In the last 24-36 hours, millions of webmasters received a message from Google Search Console (formerly Google Webmaster Tools), warning them that their websites will begin showing “security warnings” if they don’t make changes to their site by October 2017.
might be looking at your Google Analytics and seeing that Wikipedia is a large chunk of your referral traffic. That’s great news, but you can’t see which specific Wikipedia entry it came from.
Every few months or so, I get a question regarding why meta titles differs from how they’ve coded them on their landing page to what Google is displaying in their search results.
Effective SEO keyword research involves more than just 5-10 minutes and Google’s Keyword Planner. Most SEOs use varying tools to get to their final list of campaign keywords.
Yesterday, I noticed one of my sites receiving a ton of referrer traffic from a Yahoo subdomain — hsrd.yahoo.com.
Recently, Expedia began inserting emojis at the beginning of some of their title tags to increase CTR.
With a coming Google algorithm change targeting “doorway pages”, I’ve been thinking about what exactly a doorway page looks like and how one would detected by the Big G.
Back in 2010, Google announced that webpage loading time was officially a factor in a their search algorithm.
In my experience, everyone wants SEO traffic and search engine visibility, but most companies don’t want to invest the time to do SEO correctly.
By default, hyperlinks come with underlines to help differentiate a link from regular text, but there are times when you don’t want the hyperlink to stand out, to create an HTML link with no underline
If you recently registered a new domain name at GoDaddy, you may have received an official sounding emails talking about “Search Engine Registration” or “Index Review Details”
In addition to this website, I run a couple other websites, so I am a target for emails that offer up a variety of services, including SEO, guests posts, search engine registration (!), affiliate marketing, etc.