These 7 SEO strategies will help improving your search engine rankings

Search engine optimization, or SEO, is the process of improving the ranking of a website on search engines like Google. When a user searches for a particular term or phrase, search engines use algorithms to determine which websites are the most relevant and should appear at the top of the search results.

By optimizing a website for search engines, businesses and organizations can increase their visibility and attract more qualified traffic to their website.

There are a number of factors that search engines consider when ranking websites, including the quality and relevance of the content on the website, the structure and organization of the website, and the number and quality of links pointing to the website from other sites.

1. Keyword Research

One of the critical components of SEO is knowing how to do excellent keyword research. Keywords are the terms and phrases that users enter into search engines when they are looking for something.

By identifying the most relevant and popular keywords for a business or organization, it is possible to optimize the website’s content and structure to rank well for these keywords. This involves creating new pages or content specifically around these keywords, or updating existing pages to include them more prominently.

Why I choose SEMRUSH over AHREFs for keyword research.

2. Content Marketing

Once you have your list of keyword targets, you leverage that list to do content marketing. When it comes to SEO, content marketing an effective strategy for improving a website’s ranking in search results. It involves creating and distributing high-quality, relevant, and valuable content on a regular basis, with the goal of attracting and retaining a clearly defined audience.

By creating content that is informative, engaging, and valuable to users, businesses and organizations can improve their ranking in search results and attract more qualified traffic to their websites.

It doesn’t matter what industry, whether for finance or even online casinos, content is king. For the latter, the key is having a mix of educational and entertaining content.

Comparison sites that put all the best sportsbooks in one place is a great example of this, especially when the content needs to be localized. For example, finding the best sports betting sites in India will take time, but comparison sites offer a solution.

On these platforms, each safe bookmaker is expertly reviewed, and advice is given on how to play legally. In addition, you’ll even find the latest promotions available, which is a massive help for Indian players.

3. On Page Optimization

Another important aspect of SEO is on-page optimization. This refers to the process of optimizing individual web pages to rank well in search engines.

On-page optimization can involve a number of different tactics, including optimizing the title and header tags, using appropriate keyword density, and including internal and external links. By optimizing each page on a website, it is possible to improve its ranking and attract more qualified traffic.

Ensure you’re fully optimizing the content that sells and converts.

4. Off Page Optimization

In addition to on-page optimization, it is also vital to focus on off-page optimization. Otherwise known as link building or link development, this refers to the process of building links to a website from other websites.

Search engines view links as a vote of confidence in a website, and the more high-quality links a website has pointing to it, the more likely it is to rank well. There are a number of different ways to build links, including guest blogging, content marketing, and link building campaigns.

5. User Experience

A crucial aspect of SEO is user experience (UX). Search engines consider the overall experience that users have on a website when ranking it in search results. Therefore, always ensure that the website is easy to use, visually appealing, and provides a positive user experience.

This involves optimizing the website’s layout and navigation. Furthermore, making sure the page load speed is quick on the sites as well as being fully optimized for mobile devices make a difference in ranking.

6. SEO Analytics

Now that you’ve done your keyword research, created content, optimized that content on-page and off, ensure that users are having a good experience on the site, you let that content sit for a few weeks to see how the search engine receives this content. Meaning how well is your content ranking?

To track this, businesses and organizations should track and analyze their SEO efforts to see what is working and what is not. There are a number of tools available for this purpose, including Google Analytics and other web analytics platforms, which helps businesses and organizations to understand how users are interacting with their website. True SEOs will use a mix of SEO-specific tools like SEMRUSH, AHREFs, Screaming Frog, Moz, and STAT.

7. Competitive Analysis

By looking at your analytics and ranking performance three weeks after publication, say a blog post that’s ranking at #18 – that tells you that Google likes the content, but not enough to rank it #1. You can use this as direct feedback. Look at how other pages and sites are ranking to see where you can improve.

For example, longer articles typically rank better than shorter articles.

To optimize a website for search engines, it is paramount to focus on these factors and to make sure that the website is as attractive and user-friendly as possible.

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Here’s a few tips if you’re considering a career in SEO

It literally pays you to be an SEO. With SEO experience on your resume, you will always find yourself in demand. Most all companies struggle to improve their SEO, and approximately 100% of small business owners don’t really understand how search works.

SEO is generally considered part of the larger digital marketing suite of skills, so if you become an expert in SEO along with several other digital marketing skills, such as using social media, you will be better positioned for success. The tips below can help you move into this field.

Go to school, young man

If you already have a college degree, there’s a good chance that you can skip this step and teach yourself the skills you need alongside reading online SEO guides and taking a few courses. However, if you don’t have one or if your degree was in a really unrelated field and you have little experience with computers at all, going to school is probably the right move. Look for a school that has a strong and up-to-date program in digital marketing.

To take the next step in life, you’ll also need money, but there are several different ways you can get what you need to cover tuition and other costs. Talk to your school about your options. Look into grants, scholarships and financial aid. Remember that you can also take out a loan from a private lender. In fact, this may be one of the easiest sources of funding to access since the process of applying and finding out if you are eligible is usually fairly quick.

Create your own website

Whether or not you’re going to school, doing your own projects can teach you a great deal. Creating a website in your free time and trying to get it to rank is one of the best ways to learn SEO.

In fact, you could even start a small side business working on websites to improve their SEO while you’re still in school. It’s never been easier. With WordPress and Squarespace; making a website has never been more accessible.

  The thing to keep in mind is that most people who run businesses want to focus on selling their products or services and not on keeping up with the ever-changing world of SEO optimization. Therefore, you can probably offer them some value even if you are not yet an expert. A great area to start with this concept is social media since you likely already have your own accounts. If you learn a few tips to conquer the algorithms of social media, you have much to offer potential employers who may not be as app savvy.

Learn critical skills related to SEO

SEO and even digital marketing skills in general are not the only things you need to learn to be successful in this field. You also need to work on your writing skills because an important part of SEO is being able to come up with concise and effective meta descriptions, titles and content. In addition, you should be a good communicator. When you are working with people to understand what they need their website to be able to do, they are not always the best communicators themselves.

Being able to draw out of them and understand what they are after will be a big help for you. Analytical skills are also important. You’ll need to combine all of these skills when you put together a report for a client that examines and explains your insights based on your review of their SEO. Finally, basic developer skills, such as knowing HTML, understanding how JavaScript works and understanding WordPress and other content management systems can be helpful.

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Why I chose SEMrush over AHREFs when it comes to SEO keyword research

SEMrush and AHREFs are two of the prominent SEO research tools on the market. They’ve been around for years and both offer unique benefits, but both are not created equally when it comes to keyword research.

Continue reading “Why I chose SEMrush over AHREFs when it comes to SEO keyword research”

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Trying to understand Real-Time Bidding (RTB) process? Read this layman’s guide.

Real-Time Bidding, otherwise known as “RTB”, is an online marketing strategy and tactic that can be confusing for those that might not have the advertising basics, and even complicated for those that have ad tech grounding. Continue reading “Trying to understand Real-Time Bidding (RTB) process? Read this layman’s guide.”

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Shopify E-Commerce SEO: Optimizing Shopify Collections, Sub Collection pages for Optimal SEO

Usually referred to on E-Commerce sites as category pages, the popular Shopify CMS has a specific term called “Collections.” Continue reading “Shopify E-Commerce SEO: Optimizing Shopify Collections, Sub Collection pages for Optimal SEO”

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Should I be doing SEO for a lead gen page or campaign landing pages?

Your company is creating some type of short-term page — usually a campaign landing page or some lead generation form with 57 words of copy on the page  — and they want to optimize that page for SEO. Continue reading “Should I be doing SEO for a lead gen page or campaign landing pages?”

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How soon after Google recognizes my 301 redirect, can I take down my domain / website?

Whether a redirection of one page or a complete migration from one domain to new URL, 301 redirects are needed to ensure that whatever SEO authority your page or website accumulated will be passed on to the “new” address. Continue reading “How soon after Google recognizes my 301 redirect, can I take down my domain / website?”

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The easiest way to upload ads.txt file onto your WordPress root domain

I got the message about ads.txt file, too. I didn’t really know what it meant. All I wanted to do is to is remedy it as quickly as possible. Continue reading “The easiest way to upload ads.txt file onto your WordPress root domain”

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Why long-form content is great SEO (and will always rank better than short-form)

Content has always been a large part of any successful SEO landing page, blog post or article, but despite it being around for as long as SEO has been, we only recently began understanding that the length of the content matters. Continue reading “Why long-form content is great SEO (and will always rank better than short-form)”

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How long does it take for a “noindex” to reflect on Google, other search engines?

Noindex is a way for webmasters to tell Google and other search engines not to include that particular landing page or pages in their search results. Continue reading “How long does it take for a “noindex” to reflect on Google, other search engines?”

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Read this story so you know when to fire your SEO client before it’s too late

I’ve been doing SEO for almost as long as the industry has existed (um, a long time) and am always up to share my experience with friends or connections that are interested in creating a website or looking for tips on how to optimize for search engines. Continue reading “Read this story so you know when to fire your SEO client before it’s too late”

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What does the “Chrome will show security warnings” message(s) I received mean? And how do I fix it?

In the last 24-36 hours, millions of webmasters received a message from Google Search Console (formerly Google Webmaster Tools), warning them that their websites will begin showing “security warnings” if they don’t make changes to their site by October 2017. Continue reading “What does the “Chrome will show security warnings” message(s) I received mean? And how do I fix it?”

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Why can’t I see the Wikipedia referral URL in my Google Analytics data?

might be looking at your Google Analytics and seeing that Wikipedia is a large chunk of your referral traffic. That’s great news, but you can’t see which specific Wikipedia entry it came from. Continue reading “Why can’t I see the Wikipedia referral URL in my Google Analytics data?”

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Should I worry when Google changes my SEO titles on search results?

Every few months or so, I get a question regarding why meta titles differs from how they’ve coded them on their landing page to what Google is displaying in their search results. Continue reading “Should I worry when Google changes my SEO titles on search results?”

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How to use ‘autocomplete’ and query predictions for SEO keyword research

Effective SEO keyword research involves more than just 5-10 minutes and Google’s Keyword Planner. Most SEOs use varying tools to get to their final list of campaign keywords. Continue reading “How to use ‘autocomplete’ and query predictions for SEO keyword research”

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What is the ‘hsrd.yahoo.com’ referrer? Is it a virus, Homeland Security or something else?

Yesterday, I noticed one of my sites receiving a ton of referrer traffic from a Yahoo subdomain — hsrd.yahoo.com. Continue reading “What is the ‘hsrd.yahoo.com’ referrer? Is it a virus, Homeland Security or something else?”

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How to avoid creating SEO doorway pages (with examples)

With a coming Google algorithm change targeting “doorway pages”, I’ve been thinking about what exactly a doorway page looks like and how one would detected by the Big G. Continue reading “How to avoid creating SEO doorway pages (with examples)”

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Image Optimization: Separate yourself from the pack with image SEO

In my experience, everyone wants SEO traffic and search engine visibility, but most companies don’t want to invest the time to do SEO correctly. Continue reading “Image Optimization: Separate yourself from the pack with image SEO”

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How to Use HTML to stylize hyperlinks without an underline

By default, hyperlinks come with underlines to help differentiate a link from regular text, but there are times when you don’t want the hyperlink to stand out, to create an HTML link with no underline  Continue reading “How to Use HTML to stylize hyperlinks without an underline”

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Don’t be scammed by “Search Engine Registration” services for your domain

If you recently registered a new domain name at GoDaddy, you may have received an official sounding emails talking about “Search Engine Registration” or “Index Review Details”  Continue reading “Don’t be scammed by “Search Engine Registration” services for your domain”

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Your Readers Love Consistent Content (with links to our client’s companies!)

In addition to this website, I run a couple other websites, so I am a target for emails that offer up a variety of services, including SEO, guests posts, search engine registration (!), affiliate marketing, etc.   Continue reading “Your Readers Love Consistent Content (with links to our client’s companies!)”

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