Here’s a few tips if you’re considering a career in SEO

It literally pays you to be an SEO. With SEO experience on your resume, you will always find yourself in demand. Most all companies struggle to improve their SEO, and approximately 100% of small business owners don’t really understand how search works.

SEO is generally considered part of the larger digital marketing suite of skills, so if you become an expert in SEO along with several other digital marketing skills, such as using social media, you will be better positioned for success. The tips below can help you move into this field.

Go to school, young man

If you already have a college degree, there’s a good chance that you can skip this step and teach yourself the skills you need alongside reading online SEO guides and taking a few courses. However, if you don’t have one or if your degree was in a really unrelated field and you have little experience with computers at all, going to school is probably the right move. Look for a school that has a strong and up-to-date program in digital marketing.

To take the next step in life, you’ll also need money, but there are several different ways you can get what you need to cover tuition and other costs. Talk to your school about your options. Look into grants, scholarships and financial aid. Remember that you can also take out a loan from a private lender. In fact, this may be one of the easiest sources of funding to access since the process of applying and finding out if you are eligible is usually fairly quick.

Create your own website

Whether or not you’re going to school, doing your own projects can teach you a great deal. Creating a website in your free time and trying to get it to rank is one of the best ways to learn SEO.

In fact, you could even start a small side business working on websites to improve their SEO while you’re still in school. It’s never been easier. With WordPress and Squarespace; making a website has never been more accessible.

  The thing to keep in mind is that most people who run businesses want to focus on selling their products or services and not on keeping up with the ever-changing world of SEO optimization. Therefore, you can probably offer them some value even if you are not yet an expert. A great area to start with this concept is social media since you likely already have your own accounts. If you learn a few tips to conquer the algorithms of social media, you have much to offer potential employers who may not be as app savvy.

Learn critical skills related to SEO

SEO and even digital marketing skills in general are not the only things you need to learn to be successful in this field. You also need to work on your writing skills because an important part of SEO is being able to come up with concise and effective meta descriptions, titles and content. In addition, you should be a good communicator. When you are working with people to understand what they need their website to be able to do, they are not always the best communicators themselves.

Being able to draw out of them and understand what they are after will be a big help for you. Analytical skills are also important. You’ll need to combine all of these skills when you put together a report for a client that examines and explains your insights based on your review of their SEO. Finally, basic developer skills, such as knowing HTML, understanding how JavaScript works and understanding WordPress and other content management systems can be helpful.

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Why I chose SEMrush over AHREFs when it comes to SEO keyword research

SEMrush and AHREFs are two of the prominent SEO research tools on the market. They’ve been around for years and both offer unique benefits, but both are not created equally when it comes to keyword research.

Continue reading “Why I chose SEMrush over AHREFs when it comes to SEO keyword research”

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Trying to understand Real-Time Bidding (RTB) process? Read this layman’s guide.

Real-Time Bidding, otherwise known as “RTB”, is an online marketing strategy and tactic that can be confusing for those that might not have the advertising basics, and even complicated for those that have ad tech grounding. Continue reading “Trying to understand Real-Time Bidding (RTB) process? Read this layman’s guide.”

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Shopify E-Commerce SEO: Optimizing Shopify Collections, Sub Collection pages for Optimal SEO

Usually referred to on E-Commerce sites as category pages, the popular Shopify CMS has a specific term called “Collections.” Continue reading “Shopify E-Commerce SEO: Optimizing Shopify Collections, Sub Collection pages for Optimal SEO”

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Should I be doing SEO for a lead gen page or campaign landing pages?

Your company is creating some type of short-term page — usually a campaign landing page or some lead generation form with 57 words of copy on the page  — and they want to optimize that page for SEO. Continue reading “Should I be doing SEO for a lead gen page or campaign landing pages?”

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How soon after Google recognizes my 301 redirect, can I take down my domain / website?

Whether a redirection of one page or a complete migration from one domain to new URL, 301 redirects are needed to ensure that whatever SEO authority your page or website accumulated will be passed on to the “new” address. Continue reading “How soon after Google recognizes my 301 redirect, can I take down my domain / website?”

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The easiest way to upload ads.txt file onto your WordPress root domain

I got the message about ads.txt file, too. I didn’t really know what it meant. All I wanted to do is to is remedy it as quickly as possible. Continue reading “The easiest way to upload ads.txt file onto your WordPress root domain”

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Why long-form content is great SEO (and will always rank better than short-form)

Content has always been a large part of any successful SEO landing page, blog post or article, but despite it being around for as long as SEO has been, we only recently began understanding that the length of the content matters. Continue reading “Why long-form content is great SEO (and will always rank better than short-form)”

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How long does it take for a “noindex” to reflect on Google, other search engines?

Noindex is a way for webmasters to tell Google and other search engines not to include that particular landing page or pages in their search results. Continue reading “How long does it take for a “noindex” to reflect on Google, other search engines?”

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Read this story so you know when to fire your SEO client before it’s too late

I’ve been doing SEO for almost as long as the industry has existed (um, a long time) and am always up to share my experience with friends or connections that are interested in creating a website or looking for tips on how to optimize for search engines. Continue reading “Read this story so you know when to fire your SEO client before it’s too late”

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What does the “Chrome will show security warnings” message(s) I received mean? And how do I fix it?

In the last 24-36 hours, millions of webmasters received a message from Google Search Console (formerly Google Webmaster Tools), warning them that their websites will begin showing “security warnings” if they don’t make changes to their site by October 2017. Continue reading “What does the “Chrome will show security warnings” message(s) I received mean? And how do I fix it?”

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Why can’t I see the Wikipedia referral URL in my Google Analytics data?

might be looking at your Google Analytics and seeing that Wikipedia is a large chunk of your referral traffic. That’s great news, but you can’t see which specific Wikipedia entry it came from. Continue reading “Why can’t I see the Wikipedia referral URL in my Google Analytics data?”

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Should I worry when Google changes my SEO titles on search results?

Every few months or so, I get a question regarding why meta titles differs from how they’ve coded them on their landing page to what Google is displaying in their search results. Continue reading “Should I worry when Google changes my SEO titles on search results?”

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How to use ‘autocomplete’ and query predictions for SEO keyword research

Effective SEO keyword research involves more than just 5-10 minutes and Google’s Keyword Planner. Most SEOs use varying tools to get to their final list of campaign keywords. Continue reading “How to use ‘autocomplete’ and query predictions for SEO keyword research”

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What is the ‘hsrd.yahoo.com’ referrer? Is it a virus, Homeland Security or something else?

Yesterday, I noticed one of my sites receiving a ton of referrer traffic from a Yahoo subdomain — hsrd.yahoo.com. Continue reading “What is the ‘hsrd.yahoo.com’ referrer? Is it a virus, Homeland Security or something else?”

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How to avoid creating SEO doorway pages (with examples)

With a coming Google algorithm change targeting “doorway pages”, I’ve been thinking about what exactly a doorway page looks like and how one would detected by the Big G. Continue reading “How to avoid creating SEO doorway pages (with examples)”

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Image Optimization: Separate yourself from the pack with image SEO

In my experience, everyone wants SEO traffic and search engine visibility, but most companies don’t want to invest the time to do SEO correctly. Continue reading “Image Optimization: Separate yourself from the pack with image SEO”

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How to Use HTML to stylize hyperlinks without an underline

By default, hyperlinks come with underlines to help differentiate a link from regular text, but there are times when you don’t want the hyperlink to stand out, to create an HTML link with no underline  Continue reading “How to Use HTML to stylize hyperlinks without an underline”

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Don’t be scammed by “Search Engine Registration” services for your domain

If you recently registered a new domain name at GoDaddy, you may have received an official sounding emails talking about “Search Engine Registration” or “Index Review Details”  Continue reading “Don’t be scammed by “Search Engine Registration” services for your domain”

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Your Readers Love Consistent Content (with links to our client’s companies!)

In addition to this website, I run a couple other websites, so I am a target for emails that offer up a variety of services, including SEO, guests posts, search engine registration (!), affiliate marketing, etc.   Continue reading “Your Readers Love Consistent Content (with links to our client’s companies!)”

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The SEO Title Tag character limit just went down again…

Are you someone that thinks Twitter doesn’t allow enough characters to finish your thought? Well, if so, don’t become an SEO.  Continue reading “The SEO Title Tag character limit just went down again…”

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