Recently, I saw a Dime Magazine Facebook post that pointed to an uproxx.com web address and not the dimemag.com domain.
I may have noticed the external URL but didn’t think much about it until later in the week, I saw that all Dime Magazine Facebook posts were all sending the user to uproxx.com if clicked.
I finally got around to looking into what exactly happened to Dime Magazine; it was clear that Dime was acquired but was it because Dime was going out of business? It turns out that Dime Magazine had been acquired by Woven Digital in an all cash deal, of whom Uproxx is its largest web property. From the Los Angeles Business Journal:
Online publisher Woven Digital of Culver City has acquired basketball news publication Dime Magazine to help expand the sports division of its biggest web property Uproxx. Chris Mottram, previously with Vox Media’s sports news site SBNation.com, has also been named as Uproxx Sports’ new managing editor. Terms of the acquisition were not disclosed.
The acquisition of Dime comes from the company’s larger goal of creating a more authoritative sports presence online. Woven Digital is a network of websites aimed mainly at males that recently raised $18 million in venture funding. In addition to Uproxx and Dime, Woven’s collection of advertisement-supported websites include BroBible and Animal.