Should I be doing SEO for a lead gen page or campaign landing pages?

Your company is creating some type of short-term page — usually a campaign landing page or some lead generation form with 57 words of copy on the page  — and they want to optimize that page for SEO. Continue reading “Should I be doing SEO for a lead gen page or campaign landing pages?”

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How to use ‘autocomplete’ and query predictions for SEO keyword research

Effective SEO keyword research involves more than just 5-10 minutes and Google’s Keyword Planner. Most SEOs use varying tools to get to their final list of campaign keywords. Continue reading “How to use ‘autocomplete’ and query predictions for SEO keyword research”

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Your global navigation should highlight your top SEO keywords

If you’re an ecommerce site looking to improve your organic visibility dramatically with one simple move, a highly-effective SEO tactic is the optimization of your global navigation. Continue reading “Your global navigation should highlight your top SEO keywords”

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How to Optimize Infographics for SEO

If you’ve been following along with my trifecta of blog post around everything Infographics SEO then so far, I’ve tried to convince you that infographics are great for SEO and why infographics need more optimization than text content. Now, if you’ve been drinking my kool aid, then the next step is to go over how to best optimize your infographic for SEO. That, and I have a bridge to sell you…

Google: “Your Infographic Sucks”

Whoever said that “a picture is worth a thousand words” wasn’t speaking to an SEO.

(I’m sure that clever anecdote has been used before, but it’s brand new to my brain, so it stays.)

Your infographic may distill pages of well-researched, snore-inducing data into the equivalent of a Harry Potter trailer, or your graphic may transform a complex concept into a visually appealing graphic, but when your un-optimized graphic goes in front of a search engines, it’s just another image that can be rendered in less than 40 HTML characters.

Your infographic may literally have 1,000 words on it, but if you’re not optimizing it for SEO, then it’s not worth squat to search engines.

Optimize your infographics for SEO

Continue reading “How to Optimize Infographics for SEO”

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Why SEO for Infographics?

At Dreamforce 2013, I’ll be speaking on the relationship between infographics and SEO in a session called “Marketing with Infographics for Fun and Profit.”

I’ll be going over alot of information in my 10 minutes on stage, so I thought it would be beneficial to break down the content of my slides into individual blog posts to be referred to later on.

There are three parts to my presentation – why SEOs love infographics, why infographics need SEO, and how to optimize infographics for SEO. In this blog post, I’ll expand on why infographics need search engine optimization.

Humans see infographics
Continue reading “Why SEO for Infographics?”

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Why Infographics for SEO?

I’ll be presenting at this year’s Dreamforce at a session called Marketing with Infographics for Fun and Profit.

Speaking alongside Dave Austin, Andrew Melchior and Chris Bennett, we’ll discuss the many facets of infographics. I’ll be covering the relationship between Infographics and SEO and I decided to break down the information of my 10 or so slides into blog posts. Here’s the first one…

Infographics for SEO and Social

Continue reading “Why Infographics for SEO?”

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