Why long-form content is great SEO (and will always rank better than short-form)

Content has always been a large part of any successful SEO landing page, blog post or article, but despite it being around for as long as SEO has been, we only recently began understanding that the length of the content matters. Continue reading “Why long-form content is great SEO (and will always rank better than short-form)”

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CMWorld Session Recap: Ebook Alternatives: Exploring Other Content Types

Ebook Overload: Exploring Other Content Types that Drive ROI as presented by Jay Acunzo, whom had experience with both HubSpot and Google. Continue reading “CMWorld Session Recap: Ebook Alternatives: Exploring Other Content Types”

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CMWorld Session Recap: Common SEO Mistakes Content Marketers Make

How Google Views Your Content: The 10 Most Common SEO Mistakes Content Marketers Make by Stephan Spencer.   Continue reading “CMWorld Session Recap: Common SEO Mistakes Content Marketers Make”

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CMWorld Session Recap: Marry content marketing to your business model

Writer, Producer, Director: How to Marry Content Marketing to Your Business Model with Brian Clark and Jerod Morris, both of Copyblogger. Continue reading “CMWorld Session Recap: Marry content marketing to your business model”

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CMWorld Session Recap: How REI uses disruptive content marketing

How REI Moves Mountains with Disruptive Content Marketing presented by Paolo Mottola who is REI’s Digital Engagement Program Manager.   Continue reading “CMWorld Session Recap: How REI uses disruptive content marketing”

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Content Syndication SEO: How to avoid ‘duplicate content’ penalties

Content syndication will replicate your content on third-party sites, so that other sites can provide your valuable content to their readers, while also driving new visitors to your site. Continue reading “Content Syndication SEO: How to avoid ‘duplicate content’ penalties”

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