Search engine optimization, or SEO, is the process of improving the ranking of a website on search engines like Google. When a user searches for a particular term or phrase, search engines use algorithms to determine which websites are the most relevant and should appear at the top of the search results. By optimizing a […]
It’s easy for business owners to get so wrapped up in keyword research that they forget the big picture of SEO, which is to get results. But what are the best ways to measure results, know you’re doing things right, and maintaining a positive brand image? Fortunately, there are several techniques that can help any […]
Google just announced a Webmaster Tools-type platform specifically for publishers on Google News. The Google News Publisher Center gives Google News publishers, or “sources“, more control over how their site is viewed.
Though the SEO landscape has become a lot more complicated in recent years, unless you’re part of a digital marketing team or a savvy online business owner, 99% of people know very little about SEO outside of keywords and title tags.