Shopify is the largest e-commerce content management platform in the United States, if not the world, so I take particular interest in how the CMS manages SEO with their native tools. Today I’ll go into detail how the Shopify system processes redirects.
Whether a redirection of one page or a complete migration from one domain to new URL, 301 redirects are needed to ensure that whatever SEO authority your page or website accumulated will be passed on to the “new” address.