Your company is creating some type of short-term page — usually a campaign landing page or some lead generation form with 57 words of copy on the page — and they want to optimize that page for SEO.
I’ve been doing SEO for almost as long as the industry has existed (um, a long time) and am always up to share my experience with friends or connections that are interested in creating a website or looking for tips on how to optimize for search engines.
Every few months or so, I get a question regarding why meta titles differs from how they’ve coded them on their landing page to what Google is displaying in their search results.
As the webmaster of a couple websites, there’s been a few occasions where I woke up to see a post was shared out on Facebook, went viral and my website traffic spiked from it.
On my mobile phone, I recently highlighted some text in an article and a header with Google’s logo and the selected text popped up from the bottom of the screen.
With a coming Google algorithm change targeting “doorway pages”, I’ve been thinking about what exactly a doorway page looks like and how one would detected by the Big G.
If you recently registered a new domain name at GoDaddy, you may have received an official sounding emails talking about “Search Engine Registration” or “Index Review Details”
I was thinking about how Google came to be. The company based out of Mountain View doesn’t just dominate the search engines anymore, their long reach is touching many parts of our offline lives.
When you’ve booked a hotel on hotels.com, don’t assume you’ve gotten the best price possible. You may be able to get it cheaper, but you have to put some work into it.
If you’re an ecommerce site looking to improve your organic visibility dramatically with one simple move, a highly-effective SEO tactic is the optimization of your global navigation.
Recently, Google announced that they would begin giving a rankings boost for sites that were secured (https/SSL). That’s great, and it makes a lot of sense, but the majority of sites are currently non-secure.
Google just announced a Webmaster Tools-type platform specifically for publishers on Google News. The Google News Publisher Center gives Google News publishers, or “sources“, more control over how their site is viewed.
