Should I be doing SEO for a lead gen page or campaign landing pages?

Your company is creating some type of short-term page — usually a campaign landing page or some lead generation form with 57 words of copy on the page  — and they want to optimize that page for SEO. Continue reading “Should I be doing SEO for a lead gen page or campaign landing pages?”

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Read this story so you know when to fire your SEO client before it’s too late

I’ve been doing SEO for almost as long as the industry has existed (um, a long time) and am always up to share my experience with friends or connections that are interested in creating a website or looking for tips on how to optimize for search engines. Continue reading “Read this story so you know when to fire your SEO client before it’s too late”

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Should I worry when Google changes my SEO titles on search results?

Every few months or so, I get a question regarding why meta titles differs from how they’ve coded them on their landing page to what Google is displaying in their search results. Continue reading “Should I worry when Google changes my SEO titles on search results?”

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Finding “Sharer Zero”: How can I see who shared my Facebook post?

As the webmaster of a couple websites, there’s been a few occasions where I woke up to see a post was shared out on Facebook, went viral and my website traffic spiked from it.  Continue reading “Finding “Sharer Zero”: How can I see who shared my Facebook post?”

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Select and Search: Copied text on Chrome activates Google search

On my mobile phone, I recently highlighted some text in an article and a header with Google’s logo and the selected text popped up from the bottom of the screen. Continue reading “Select and Search: Copied text on Chrome activates Google search”

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What is the ‘hsrd.yahoo.com’ referrer? Is it a virus, Homeland Security or something else?

Yesterday, I noticed one of my sites receiving a ton of referrer traffic from a Yahoo subdomain — hsrd.yahoo.com. Continue reading “What is the ‘hsrd.yahoo.com’ referrer? Is it a virus, Homeland Security or something else?”

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How to avoid creating SEO doorway pages (with examples)

With a coming Google algorithm change targeting “doorway pages”, I’ve been thinking about what exactly a doorway page looks like and how one would detected by the Big G. Continue reading “How to avoid creating SEO doorway pages (with examples)”

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Don’t be scammed by “Search Engine Registration” services for your domain

If you recently registered a new domain name at GoDaddy, you may have received an official sounding emails talking about “Search Engine Registration” or “Index Review Details”  Continue reading “Don’t be scammed by “Search Engine Registration” services for your domain”

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The 3 key decisions that made Google the company it is today

I was thinking about how Google came to be. The company based out of Mountain View doesn’t just dominate the search engines anymore, their long reach is touching many parts of our offline lives. Continue reading “The 3 key decisions that made Google the company it is today”

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Hotels.com Price Match: Make your own discount with Hotels.com’s “Best Price Guarantee”

When you’ve booked a hotel on hotels.com, don’t assume you’ve gotten the best price possible. You may be able to get it cheaper, but you have to put some work into it. Continue reading “Hotels.com Price Match: Make your own discount with Hotels.com’s “Best Price Guarantee””

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Your global navigation should highlight your top SEO keywords

If you’re an ecommerce site looking to improve your organic visibility dramatically with one simple move, a highly-effective SEO tactic is the optimization of your global navigation. Continue reading “Your global navigation should highlight your top SEO keywords”

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HTTP vs. HTTPS: SEO considerations for moving to a secure website

Recently, Google announced that they would begin giving a rankings boost for sites that were secured (https/SSL). That’s great, and it makes a lot of sense, but the majority of sites are currently non-secure. Continue reading “HTTP vs. HTTPS: SEO considerations for moving to a secure website”

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Google launches ‘Webmaster Tools for Google News” to give publishers more control over their news site

Google just announced a Webmaster Tools-type platform specifically for publishers on Google News. The Google News Publisher Center gives Google News publishers, or “sources“, more control over how their site is viewed. Continue reading “Google launches ‘Webmaster Tools for Google News” to give publishers more control over their news site”

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