If you’ve been following along with my trifecta of blog post around everything Infographics SEO then so far, I’ve tried to convince you that infographics are great for SEO and why infographics need more optimization than text content. Now, if you’ve been drinking my kool aid, then the next step is to go over how to best optimize your infographic for SEO. That, and I have a bridge to sell you…
Google: “Your Infographic Sucks”
Whoever said that “a picture is worth a thousand words” wasn’t speaking to an SEO.
(I’m sure that clever anecdote has been used before, but it’s brand new to my brain, so it stays.)
Your infographic may distill pages of well-researched, snore-inducing data into the equivalent of a Harry Potter trailer, or your graphic may transform a complex concept into a visually appealing graphic, but when your un-optimized graphic goes in front of a search engines, it’s just another image that can be rendered in less than 40 HTML characters.
Your infographic may literally have 1,000 words on it, but if you’re not optimizing it for SEO, then it’s not worth squat to search engines.