Google Adsense will begin featuring publishers owned by underrepresented groups

 

Google Adsense has announced in an email that they will being to feature publishers owned by underrepresented groups as a way to fight inherent, systemic racism and bias as part of Google’s commitments to racial equity.

How it all started

This all started in 2020 when one of our buyers, Display & Video 360, began highlighting self-identified Black-owned publishers within Marketplace,  This program has allowed interested advertisers to thoughtfully design campaigns that support underrepresented businesses.

Now Display & Video 360 has expanded this program to both Women-owned and Latino-owned publishers. Display & Video 360’s program is one element of a broader initiative across Google to make our products more inclusive and make it easier for customers to find and support underrepresented businesses. This program remains a pilot and we hope to expand to more underrepresented groups in future – watch this space.

Program eligibility requirements

• Publisher must have their own Google AdSense or Ad Manager account
• Publisher’s AdSense account must have the billing address located in the United States; for Ad Manager, the network must have country set at ‘United States’
• The Google entity that signed the self-identified AdSense or Ad Manager contract must be Google LLC
• Publisher’s organization must be majority owned and controlled by members of the group they are self-identifying as (Black, Women, or Latino)

Google notes that the program will highlight businesses owned by underrepresented groups, but not content aimed at these specific groups. Display & Video 360 does not allow advertisers to target ads based on categories such as race, religion, ethnicity, or sexual orientation.

To participate in the program

If your a business that’s part of the one of these underrepresented categories, meet the criteria above and would like to be included in this beta program, please submit your information on Google’s Marketplace Diversity & Inclusion form.

When accepted, Google will be periodically add new publishers who apply. This is a voluntary program; if you do not wish to participate, no action is required.

 

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Here’s 6 SEO techniques that will get you results (and improve organic traffic)

It’s easy for business owners to get so wrapped up in keyword research that they forget the big picture of SEO, which is to get results.

But what are the best ways to measure results, know you’re doing things right, and maintaining a positive brand image? Fortunately, there are several techniques that can help any entrepreneur get solid results from SEO efforts. Here are some quick, no-cost, effective ways to make your search engine optimization what it should be.

SEO Audit Yourself

If your SEO work has been successful, your site will not only show up in most rankings but will be easy to open and view. Do regular testing to see whether your company’s pages are quick to load and are mobile friendly. If they’re not, or if they don’t show at all in the first 50 results, consider re-tooling your search engine optimization efforts.

Learn Basic SEO Principles

There’s no need to become an IT guru or SEO expert. If you want to see a boost in ranking, the wisest way to begin is by reviewing a guide on SEO principles for beginners. Once you understand the basics, it’s easy enough to teach yourself a few advanced techniques from there. Another benefit of learning the ABCs of SEO is that you’re adding to your own store of knowledge, which means your skills will improve over time, and each new page or site you build will be that much better.

Track Ranking and Stay Informed

Not everyone can hope for a page one, or number one, ranking. Some fields are so competitive that unless you’re a major corporation, the best you can hope for is the bottom of the first page. Even so, it’s essential to track progress from week to week and stay fully informed of any fallback. If you pay someone to do SEO work for you, expect them to show you regular updates of progress in several areas, including page ranking. There’s no sense in putting time and money into a chore unless you can measure success.

Make an SEO Wish List

Don’t assume that your goals never change. At least once per month, make a search engine optimization wish list. What do you want from the planning, expense, strategizing, and implementation? Many owners write down 10 goals that pertain to page ranking, site visitors, turnover rate, and more. And at least twice per year, revamp the wish list by adding or subtracting items.

Investigate Your Brand’s Search Visibility

At least once per week, spend five minutes investigating your key brand term. For example, if your branded identity is “Jill Smith Widgets,” or “John Jones Piano Movers,” do a deep dive on the search engines and see what comes up when you place the term within quotation marks. Using quote marks is important, because it will tell the search engine to return instances with those exact words in that precise order. This quickie investigation method tells you a lot. It can reveal positive and negative online reviews, mentions on competitors’ sites, whether people are talking about your company on blogs, and much more.

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Roku spars with Google, may remove YouTubeTV as negotiations break down

Roku sent out a recent announcement warning their users that they may remove YouTubeTV from their available apps; impacting millions of YouTubeTV using Roku to access the Google product. They put out a communication as negotiations broke down between the two companies. Here’s some of the excerpts from Roku this morning’s email:

We are sending this email to update you on the possibility that Google may take away your access to the YouTube TV channel on Roku. Recent negotiations with Google to carry YouTube TV have broken down because Roku cannot accept Google’s unfair terms as we believe they could harm our users.

Of course, seeing as this email came from Roku, they had to get in front of the issue, spin what’s happening in their favor and play up their good intentions while knocking down Google for being “unfair and anticompetitive.”

Ensuring a great streaming experience at an exceptional value is the core of our business. We will always stand up for our users, which is why we cannot accept Google’s unfair and anticompetitive requirements to manipulate your search results, impact the usage of your data and ultimately cost you more.

To be honest, I’m not sure who the bad guy is here. If you’ve been in the Roku game for a bit, you know they also had a similarly troublesome past with HBO Max where the two companies had a 2-3 week disagreement where HBO’s new streaming service HBO Max wouldn’t be offered on Roku. Ultimately the companies came to an agreement after a few weeks, but we never knew what the disagreements were.

While we are deeply disappointed in Google’s decision to use their monopoly power to try and force terms that will directly harm streamers, we remain committed to reaching an agreement with Google that preserves your access to YouTube TV, protects your data and ensures a level playing field for companies to compete. We encourage you to contact Google and urge them to reach an agreement to continue offering YouTube TV on Roku and to follow standard industry practices pledging not to require access to sensitive search data or to manipulate your search results.

It will be interesting to see what happens here. Not only because personally, I use Roku to access YouTubeTV, but it’s interesting battle between two powerhouses using their market power and leverage in society’s slow-and-steady cord-cutting.

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Even though we’re annoyed that there isn’t a stock “clipboard” feature on the Pixel 2 (XL), there’s so many things that we love about the new Google phone. One of the features we didn’t need, but really dig now that we have it, is the “Now Playing” feature Continue reading “How to access Google Pixel’s “Now Playing” history?”

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The destruction to Puerto Rico caused by Hurricane Maria has been devastating and has set the island back decades. Continue reading “How Google, Tesla and Facebook apply innovative technology to recovery efforts after natural disasters”

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In the last 24-36 hours, millions of webmasters received a message from Google Search Console (formerly Google Webmaster Tools), warning them that their websites will begin showing “security warnings” if they don’t make changes to their site by October 2017. Continue reading “What does the “Chrome will show security warnings” message(s) I received mean? And how do I fix it?”

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Going through your Google Analytics recently, did you notice an odd message in the language reporting section? Not a weird langauge, but an actual sentence endorsing Donald Trump for president? Continue reading “How to get rid of the weird “Vote for Trump” data in Google Analytics”

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From movies to TV shows, downloading video has never been easier or faster. Earlier today, I downloaded a 600 MB one-hour video in fewer than seven minutes… on my phone. Continue reading “How to force Chromecast to recognize video files on your Android phone”

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Should I worry when Google changes my SEO titles on search results?

Every few months or so, I get a question regarding why meta titles differs from how they’ve coded them on their landing page to what Google is displaying in their search results. Continue reading “Should I worry when Google changes my SEO titles on search results?”

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How much money can publishers earn from Google Consumer Surveys?

Consumer Surveys is an advertising product from Google in which visitors answer survey questions before they view content on a website using Consumer Surveys. Continue reading “How much money can publishers earn from Google Consumer Surveys?”

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How do I earn money from Google Consumer Surveys (and how do I get paid)?

Google Consumer Surveys is a relatively new advertising product from the search giant. The basic idea behind the Consumers Survey product is for visitors to answer survey questions before they can access the content on the website they came to see. Continue reading “How do I earn money from Google Consumer Surveys (and how do I get paid)?”

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Here’s what Google’s Artificial Intelligence “sees” when you put a Rorschach test in front of it

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Tompkins Square Park’s basketball courts closed for improvements and renovations

The nearest Citi Bike station to me is on East 10th and Avenue A, so I walk by the basketball courts at Tompkins Square Park all the time. Continue reading “Tompkins Square Park’s basketball courts closed for improvements and renovations”

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A driverless future with autonomous cars is closer than we think (sorry, Ford)

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With a coming Google algorithm change targeting “doorway pages”, I’ve been thinking about what exactly a doorway page looks like and how one would detected by the Big G. Continue reading “How to avoid creating SEO doorway pages (with examples)”

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Phone Comparison: Samsung Galaxy S6 or the iPhone 4?

Why am I comparing a phone that is nearly 5 years old to a phone that hasn’t even been released yet? Continue reading “Phone Comparison: Samsung Galaxy S6 or the iPhone 4?”

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In my experience, everyone wants SEO traffic and search engine visibility, but most companies don’t want to invest the time to do SEO correctly. Continue reading “Image Optimization: Separate yourself from the pack with image SEO”

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