Here’s 6 SEO techniques that will get you results (and improve organic traffic)

It’s easy for business owners to get so wrapped up in keyword research that they forget the big picture of SEO, which is to get results.

But what are the best ways to measure results, know you’re doing things right, and maintaining a positive brand image? Fortunately, there are several techniques that can help any entrepreneur get solid results from SEO efforts. Here are some quick, no-cost, effective ways to make your search engine optimization what it should be.

SEO Audit Yourself

If your SEO work has been successful, your site will not only show up in most rankings but will be easy to open and view. Do regular testing to see whether your company’s pages are quick to load and are mobile friendly. If they’re not, or if they don’t show at all in the first 50 results, consider re-tooling your search engine optimization efforts.

Learn Basic SEO Principles

There’s no need to become an IT guru or SEO expert. If you want to see a boost in ranking, the wisest way to begin is by reviewing a guide on SEO principles for beginners. Once you understand the basics, it’s easy enough to teach yourself a few advanced techniques from there. Another benefit of learning the ABCs of SEO is that you’re adding to your own store of knowledge, which means your skills will improve over time, and each new page or site you build will be that much better.

Track Ranking and Stay Informed

Not everyone can hope for a page one, or number one, ranking. Some fields are so competitive that unless you’re a major corporation, the best you can hope for is the bottom of the first page. Even so, it’s essential to track progress from week to week and stay fully informed of any fallback. If you pay someone to do SEO work for you, expect them to show you regular updates of progress in several areas, including page ranking. There’s no sense in putting time and money into a chore unless you can measure success.

Make an SEO Wish List

Don’t assume that your goals never change. At least once per month, make a search engine optimization wish list. What do you want from the planning, expense, strategizing, and implementation? Many owners write down 10 goals that pertain to page ranking, site visitors, turnover rate, and more. And at least twice per year, revamp the wish list by adding or subtracting items.

Investigate Your Brand’s Search Visibility

At least once per week, spend five minutes investigating your key brand term. For example, if your branded identity is “Jill Smith Widgets,” or “John Jones Piano Movers,” do a deep dive on the search engines and see what comes up when you place the term within quotation marks. Using quote marks is important, because it will tell the search engine to return instances with those exact words in that precise order. This quickie investigation method tells you a lot. It can reveal positive and negative online reviews, mentions on competitors’ sites, whether people are talking about your company on blogs, and much more.

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Roku spars with Google, may remove YouTubeTV as negotiations break down

Roku sent out a recent announcement warning their users that they may remove YouTubeTV from their available apps; impacting millions of YouTubeTV using Roku to access the Google product. They put out a communication as negotiations broke down between the two companies. Here’s some of the excerpts from Roku this morning’s email:

We are sending this email to update you on the possibility that Google may take away your access to the YouTube TV channel on Roku. Recent negotiations with Google to carry YouTube TV have broken down because Roku cannot accept Google’s unfair terms as we believe they could harm our users.

Of course, seeing as this email came from Roku, they had to get in front of the issue, spin what’s happening in their favor and play up their good intentions while knocking down Google for being “unfair and anticompetitive.”

Ensuring a great streaming experience at an exceptional value is the core of our business. We will always stand up for our users, which is why we cannot accept Google’s unfair and anticompetitive requirements to manipulate your search results, impact the usage of your data and ultimately cost you more.

To be honest, I’m not sure who the bad guy is here. If you’ve been in the Roku game for a bit, you know they also had a similarly troublesome past with HBO Max where the two companies had a 2-3 week disagreement where HBO’s new streaming service HBO Max wouldn’t be offered on Roku. Ultimately the companies came to an agreement after a few weeks, but we never knew what the disagreements were.

While we are deeply disappointed in Google’s decision to use their monopoly power to try and force terms that will directly harm streamers, we remain committed to reaching an agreement with Google that preserves your access to YouTube TV, protects your data and ensures a level playing field for companies to compete. We encourage you to contact Google and urge them to reach an agreement to continue offering YouTube TV on Roku and to follow standard industry practices pledging not to require access to sensitive search data or to manipulate your search results.

It will be interesting to see what happens here. Not only because personally, I use Roku to access YouTubeTV, but it’s interesting battle between two powerhouses using their market power and leverage in society’s slow-and-steady cord-cutting.

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How to access Google Pixel’s “Now Playing” history?

Even though we’re annoyed that there isn’t a stock “clipboard” feature on the Pixel 2 (XL), there’s so many things that we love about the new Google phone. One of the features we didn’t need, but really dig now that we have it, is the “Now Playing” feature Continue reading “How to access Google Pixel’s “Now Playing” history?”

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The easiest way to upload ads.txt file onto your WordPress root domain

I got the message about ads.txt file, too. I didn’t really know what it meant. All I wanted to do is to is remedy it as quickly as possible. Continue reading “The easiest way to upload ads.txt file onto your WordPress root domain”

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How Google, Tesla and Facebook apply innovative technology to recovery efforts after natural disasters

The destruction to Puerto Rico caused by Hurricane Maria has been devastating and has set the island back decades. Continue reading “How Google, Tesla and Facebook apply innovative technology to recovery efforts after natural disasters”

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How long does it take for a “noindex” to reflect on Google, other search engines?

Noindex is a way for webmasters to tell Google and other search engines not to include that particular landing page or pages in their search results. Continue reading “How long does it take for a “noindex” to reflect on Google, other search engines?”

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What does the “Chrome will show security warnings” message(s) I received mean? And how do I fix it?

In the last 24-36 hours, millions of webmasters received a message from Google Search Console (formerly Google Webmaster Tools), warning them that their websites will begin showing “security warnings” if they don’t make changes to their site by October 2017. Continue reading “What does the “Chrome will show security warnings” message(s) I received mean? And how do I fix it?”

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How to disable the “Rediscover This Day” app notification from Google Photos

File under annoying app notifications: Are you getting those annoying “Rediscover This Day” notifications from Google Photos and want to quickly disable it FOREVER? Continue reading “How to disable the “Rediscover This Day” app notification from Google Photos”

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How to get rid of the weird “Vote for Trump” data in Google Analytics

Going through your Google Analytics recently, did you notice an odd message in the language reporting section? Not a weird langauge, but an actual sentence endorsing Donald Trump for president? Continue reading “How to get rid of the weird “Vote for Trump” data in Google Analytics”

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How to force Chromecast to recognize video files on your Android phone

From movies to TV shows, downloading video has never been easier or faster. Earlier today, I downloaded a 600 MB one-hour video in fewer than seven minutes… on my phone. Continue reading “How to force Chromecast to recognize video files on your Android phone”

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How to stop continuous Google Drive “uploading file” notification on Android phones

I’ve experienced a weird quirk a couple times when uploading into Google Drive on my Android. Continue reading “How to stop continuous Google Drive “uploading file” notification on Android phones”

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Should I worry when Google changes my SEO titles on search results?

Every few months or so, I get a question regarding why meta titles differs from how they’ve coded them on their landing page to what Google is displaying in their search results. Continue reading “Should I worry when Google changes my SEO titles on search results?”

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How much money can publishers earn from Google Consumer Surveys?

Consumer Surveys is an advertising product from Google in which visitors answer survey questions before they view content on a website using Consumer Surveys. Continue reading “How much money can publishers earn from Google Consumer Surveys?”

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How do I earn money from Google Consumer Surveys (and how do I get paid)?

Google Consumer Surveys is a relatively new advertising product from the search giant. The basic idea behind the Consumers Survey product is for visitors to answer survey questions before they can access the content on the website they came to see. Continue reading “How do I earn money from Google Consumer Surveys (and how do I get paid)?”

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Automatically close a Google Form after hitting response limit

I’m a part of an organization that runs a weekly event that is limited to 20 participants. Continue reading “Automatically close a Google Form after hitting response limit”

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Select and Search: Copied text on Chrome activates Google search

On my mobile phone, I recently highlighted some text in an article and a header with Google’s logo and the selected text popped up from the bottom of the screen. Continue reading “Select and Search: Copied text on Chrome activates Google search”

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Here’s what Google’s Artificial Intelligence “sees” when you put a Rorschach test in front of it

Google Images indexes and categorizes trillions of images and it’s not a group of employees sitting there day and night sorting and organizing our jpegs and PNG files. Continue reading “Here’s what Google’s Artificial Intelligence “sees” when you put a Rorschach test in front of it”

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Tompkins Square Park’s basketball courts closed for improvements and renovations

The nearest Citi Bike station to me is on East 10th and Avenue A, so I walk by the basketball courts at Tompkins Square Park all the time. Continue reading “Tompkins Square Park’s basketball courts closed for improvements and renovations”

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A driverless future with autonomous cars is closer than we think (sorry, Ford)

Times are changing in the automobile industry and it’s not looking good for Ford, Chrysler, and GM. Continue reading “A driverless future with autonomous cars is closer than we think (sorry, Ford)”

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How to avoid creating SEO doorway pages (with examples)

With a coming Google algorithm change targeting “doorway pages”, I’ve been thinking about what exactly a doorway page looks like and how one would detected by the Big G. Continue reading “How to avoid creating SEO doorway pages (with examples)”

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Phone Comparison: Samsung Galaxy S6 or the iPhone 4?

Why am I comparing a phone that is nearly 5 years old to a phone that hasn’t even been released yet? Continue reading “Phone Comparison: Samsung Galaxy S6 or the iPhone 4?”

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Image Optimization: Separate yourself from the pack with image SEO

In my experience, everyone wants SEO traffic and search engine visibility, but most companies don’t want to invest the time to do SEO correctly. Continue reading “Image Optimization: Separate yourself from the pack with image SEO”

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Samsung’s white Chromebook 2 on sale at Amazon for $239

Amazon has one of their lightning deals going on for the white Samsung Chromebook and the $239 price tag is the lowest price I’ve seen for the white version. Continue reading “Samsung’s white Chromebook 2 on sale at Amazon for $239”

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