The Complete List of Dreamforce Bands and Musicians (2003-2022)


Dreamforce started out as an “user and developer conference” focusing on SaaS (software as a service) to one of the largest technology events in the world.

The nearly week-long event has been around now for over a dozen years growing from 1,300 attendees in it’s first year to well over 100,000 (and attendance continues to grow!). And in that time, the conference has become more than cloud computing and sales: it’s expanded into customer service, marketing, analytics, social media and more.

Not just that, but the annual Salesforce event has steadily attracted bigger and bigger names to deliver their yearly keynote address as well as bringing in popular bands to perform for the attendees.

Here’s a list of all the bands and musicians that have performed at Dreamforce, year by year:

Year # Band Band 2 Band 3 Music Festival
2003 1 David Vaskevitch
2004 2 Pride and Joy
2005 3 Grooveline Band
2006 4 Train
2007 5 INXS
2008 6 The Foo Fighters
2009 7 The Black Crowes
2010 8 Stevie Wonder Will.I.Am
2011 9 Metallica M.C. Hammer Will.I.Am
2012 10 The Red Hot Chili Peppers Lady Antebellum yes
2013 11 Green Day Blondie* yes
2014 12 Bruno Mars Cake - yes
2015 13 Foo Fighters The Killers Gary Clark Jr. yes
2016 14 U2 - -
2017 15 Alicia Keys Lenny Kravitz -
2018 16 Metallica - -
2019 17 Fleetwood Mac - -
2020 18 [Virtual N/A] - -
2021 19 Foo Fighters - -
2022 20 The Red Hot Chili Peppers - -

* For some reason, 2013 was a much larger musical event than most other years. In addition to Green Day, the Dreamforce musical event was combined a benefit with UCSF Benioff Children’s Hospital held at AT&T Park. Blondie also played that night as well as Huey Lewis & The News making a surprise appearance. Also in 2013, Tony Bennett with Jerry Seinfield performed at a private party hosted by Benioff.

The first year of Dreamforce was obviously a smaller affair. Because the event was on a much smaller scale, it mostly focused on the business side of things as opposed to the conference today.

For a corporate event, it’s shocking see successful bands such as Green Day, Red Hot Chili Peppers, The Foo Fighters and Metallica put their reputations on the line for a a couple hundred thousand.

It may be because Salesforce has shown that it’s a company with a conscience (U2 recently partnered with Salesforce).

Not that these bands are playing for free, but they’re more likely to play a business event like this when the company is reputable.

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A list of all the Dreamforce keynote speakers from 2003-2015

Dreamforce might be the biggest cloud conference anywhere, and it’s quickly becoming one of the largest technology conferences in all the land. Continue reading “A list of all the Dreamforce keynote speakers from 2003-2015”

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How to Optimize Infographics for SEO

If you’ve been following along with my trifecta of blog post around everything Infographics SEO then so far, I’ve tried to convince you that infographics are great for SEO and why infographics need more optimization than text content. Now, if you’ve been drinking my kool aid, then the next step is to go over how to best optimize your infographic for SEO. That, and I have a bridge to sell you…

Google: “Your Infographic Sucks”

Whoever said that “a picture is worth a thousand words” wasn’t speaking to an SEO.

(I’m sure that clever anecdote has been used before, but it’s brand new to my brain, so it stays.)

Your infographic may distill pages of well-researched, snore-inducing data into the equivalent of a Harry Potter trailer, or your graphic may transform a complex concept into a visually appealing graphic, but when your un-optimized graphic goes in front of a search engines, it’s just another image that can be rendered in less than 40 HTML characters.

Your infographic may literally have 1,000 words on it, but if you’re not optimizing it for SEO, then it’s not worth squat to search engines.

Optimize your infographics for SEO

Continue reading “How to Optimize Infographics for SEO”

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Why Infographics for SEO?

I’ll be presenting at this year’s Dreamforce at a session called Marketing with Infographics for Fun and Profit.

Speaking alongside Dave Austin, Andrew Melchior and Chris Bennett, we’ll discuss the many facets of infographics. I’ll be covering the relationship between Infographics and SEO and I decided to break down the information of my 10 or so slides into blog posts. Here’s the first one…

Infographics for SEO and Social

Continue reading “Why Infographics for SEO?”

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