Even to the most objective person, Twitter has been nuts the last couple months. The platform has been in utter chaos since Elon Musk was forced to buy the social media company for $44 billion. From firing half the company to tweeting racist signals to giving space to conspiracy theories to allowing anyone to get a checkmark for $8/month, Musk clearly believes that any press is good press.
That’s simply not true in this scenario.
Instead of playing legitimate and legal roulette at https://www.
Twitter Losing Advertisers: A List
Musk taking over Twitter and making such drastic changes has rocked the company in and out. Musk’s decisions have certainly has won over a specific segment of the population, but the combination of losing both users and advertisers is not sustainable for a company of Twitter’s size.
Simply put: fewer users equals lower ad rates and fewer advertisers which in turns means less money coming into the company. The more Musk treats Twitter as his personal bullhorn to allow controversial segments of society to amplify their fringe viewpoints, the more company will move their advertising budgets away from Twitter.
That has accelerated in the last few weeks. According to Media Matters, half of Twitter’s top 100 advertisers have “either announced or seemingly stopped advertising on Twitter.” The following 50 big name companies and corporations have left Twitter in the last month.
| Company |
|---|
| Abbott Laboratories |
| Allstate Corporation |
| AMC Networks |
| American Express Company |
| AT&T |
| Big Heart Petcare |
| BlackRock Inc. |
| BlueTriton Brands Inc. |
| Boston Beer Company |
| CA Lottery |
| CenturyLink |
| Chanel |
| Chevrolet* |
| Chipotle* |
| Citigroup Inc. |
| CNN |
| Coca-Cola Company |
| Dell |
| Diageo |
| DirecTV |
| Discover Financial Services |
| Fidelity |
| First National Realty Partners |
| Ford* |
| Heineken N.V. |
| Hewlett-Packard |
| Hilton Worldwide |
| Inspire Brands Inc. |
| Jeep* |
| Kellogg Company |
| KFC (Yum! Brands) |
| Kohl's Department Stores Inc. |
| Kraft Heinz Company |
| Kyndryl* |
| MailChimp |
| Marriott International Inc. |
| Mars Petcare |
| Mars Incorporated |
| Merck & Co.* |
| Meta |
| MoneyWise |
| Nestle |
| Novartis AG* |
| Pernod Ricard |
| Pizza Hut (Yum! Brands) |
| PlayPass |
| Taco Bell (Yum! Brands) |
| Tire Rack |
| Verizon |
| Wells Fargo |
| Whole Foods |
| Yum! Brands |
Together these companies made up approximately $2 billion in advertising on Twitter since 2020. This year alone, these 50 advertisers accounted for over $750 million in advertising on the social media platform. Roughly, Twitter will lose an estimated quarter billion dollars in the fourth quarter of 2022. This in an economy that’s not doing so great and when bigger, more-profitable companies are laying off thousands of employees.
For someone that considers themselves a businessperson, it’s mind-boggling that the significant loss of revenue doesn’t seem to bother Musk whatsoever. He continues to crassly troll politicians, celebrities and users.
