It’s no secret that customers love special treatment and individual attention. It makes sense that they also like being treated like kings. Gamblers and casino customers are no difference.
Players love to be showered in presents and attention, and as the research by Casino Hex says online casino bonuses are the best thing a player can receive. And VIPs receive them by the dozen all the time, that what makes them come back to the same land-based or online casino venues time and time again.
I’m not saying that casinos started the trend, but they keep it at it’s fullest. They know exactly what to give to their VIP customers and how to create the atmosphere around them to make them come back again and not once. And every company wants this type of success and loyalty.
How profitable are the VIP programs for business in general?
There’s a statement that we like, and it’s “Those who join your VIP program are worth more.” You set a task to push your clients to move from one tier to another one – they will inevitably become more loyal and committed to your company and brand. They will gain more value with every new purchase.
You can benefit from creating a VIP program as your clients can stay with you for a very long time. There’s a high chance to see returning clients – about 45% of VIP customers will make one more purchase. The more they buy, the more they get.
How will your profit increase? Let’s imagine a customer that goes through the VIP tiers and makes some purchases. The frequency of such purchases and the average order value are growing. VIP customers are likely to spend more than average clients. Experts state that you can expect them to bring you more profit up to 5 times.
How do VIP programs influence customers?
It’s not a secret that people tend to be better than their friends, relatives, colleagues, and others. VIP programs can give them a better social status. Let’s remember the mid-west Tribal casino, they had too many elite players, so many that the elite status lost its glory and this is how they came up with “above and beyond” status. And who doesn’t want to be on that level? They get the exclusive experience that a more significant part of your clients doesn’t receive. You will let your clients enhance the feeling of self-satisfaction, and it will make them come back to you in the future.
You can create the names for each tier that you have. Your clients will see that their status will change after making some actions and achieving some specific results. You can motivate your clients to achieve new levels and create attractive customer journeys. The upgrade of social status will attract people and stay with your brand for a long time.
What makes an excellent VIP program?
We consider two things to be the most important when creating a VIP program. The first is preventing or overcoming the client’s frustration and the second one is adding the things that will improve customer experience and make them feel engaged. These issues are not complicated to implement in the business processes.
You should prepare your clients to become members of a VIP program. If you run an online business, it can be an email with the information about the VIP program and its benefits. You can grant your current customers with a new status for a while for testing this idea. If you run an offline business, you can offer a VIP parking lot or something like that.
If you organize any events, you can think of comfortable conditions for the kids of your clients. There might be a babysitter that will take care of them. It can be free alcohol for VIP clients or any other perks that will surely make everyone feel pleased.
To improve the experience, you can offer your clients to become members of a community. You should provide some privileges for the member of such a club and remain a high level of services all the time. Your goal is to make people enjoy staying with you, have no problems with making a purchase, and solve all of the issues in no time.
The bottom line for VIPs
As the casino industry proved, creating VIP programs is good for business as it attracts people; you can make them spend more money and come back to you in the future. You can give your clients a new social status, unique privileges, and positive experience while staying with you and your company.
Your product or services can be of high quality, and there should be something more than you can offer. Personal communication, comfortable conditions, self-satisfaction, and great experience, in general, will increase your revenue and turn one-time buyers into regular customers.
