From the beginning, TodayTix‘s mission has been to make theater accessible to a wider audience. They’ve spent the past three and a half years working to bring their vision to life — from expanding to new markets and forging partnerships with some of the greatest theaters in the world, to undertaking exciting new initiatives like mobile lotteries, rushes, and Free First Previews.
Recently, They even launched their first-ever Broadway presale with 1984. As the next step in their mission, they unveiled the new TodayTix with the same mission — make finding last minute Broadway tickets easy as it possibly can.
From a refreshed app (iOS and Android) to a brand new logo and design, a new look and feel embodies their core values of accessibility, convenience, and inclusion.
“We hope you like it as much as we do.”
In addition to an updated design, TodayTix has added more ways for you to discover incredible theater in your city. In New York, London, San Francisco, and Los Angeles (and rolling out to all other cities soon), the company has added more categories to help you decide what to see next — whether it’s the hottest new plays, the latest immersive downtown productions, Broadway’s biggest hit musicals — all customized to your mood and feeling at that point.
Now Buy Broadway Tickets up to 30 Days in Advance
And the thing they think customers will be most excited about? Starting today, users can now purchase tickets through TodayTix up to 30 days in advance. In the past, tickets were only available within 7 days of the show.
How does this affect TodayTix’s customer base? One can still use TodayTix as usual: for discovering new shows and setting up spontaneous adventures, always at the best prices. But now, TodayTix users have the added ability to score tickets for your best friend’s birthday next month, plan a night out for when your family is in town next week, or snag tickets weeks in advance for this year’s Tony nominees. As always, you can open the app and see if a shows is available for tonight or tomorrow afternoon.
Merritt Baer and Brian Fenty, the TodayTix Co-Founders, believe that theater should be for everyone, all the time. So go ahead and check out TodayTix’s new look, explore their new features, and make your night worth sharing.