You can still get $20 off on TodayTix tickets with this code

October 15, 2015 - Shopping / Tech

A few weeks ago, we wrote about TodayTix cutting their referral credit in half, from $20 to $10 when a new user used a promo code to buy tickets through the app.

With the move to $10 referrals after Labor Day, we thought that the company probably had hit enough users (650,000), had a strong enough market share and momentum that they could slow down their aggressive growth strategy.

Thinking about it, it was an expensive promotion; it wasn’t just $20 that went to the new user, but those referring the new users also received $20, so in total it was $40 in lost profit.

Forty dollars per new user was clearly too expensive at this stage of the game for TodayTix — the double-dipped discounts were eating at their revenue and future profit. The company has received three rounds of funding and isn’t yet profitable.

They may have done away with $20 referral codes, but $20 isn’t too expensive for them to acquire new users. The other day I received a mailer from TodayTix promoting $20 off for new users. Feel free to use it:

Discount code for Broadway Tickets

The MAIL20 voucher code is only good on the first purchase and expires December 31, 2015. Of you can also use my BIHLO code for $$$ off (which doesn’t expire!):

TodayTix promo code

› tags: app / BIHLO / BROADWAY / broadway app / broadway show discount / broadway shows discount tickets / Broadway Tickets / Brodway shows / Code / Discount / discount code / New York City / referral / Rush tickets / sale / standing room / tickets / TKTS / TodayTix /


  1. […] Still the referral discount is double what it’s been the last half-year, so it’s a great time to consider upping your referral marketing and if you’re in for a show, a good time to get tickets through TodayTix for $20 off. […]

  2. […]  For example, today I was looking for movie ticket deals and I found that I can still receive $20 off on TodayTix tickets using this code.  I simply Googled “TodayTix coupon code” and it was relatively easy to find the favorable […]

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.