How much money can publishers earn from Google Consumer Surveys?

Consumer Surveys is an advertising product from Google in which visitors answer survey questions before they view content on a website using Consumer Surveys.

I’ve been using Consumer Surveys for about a month and happy to say that it’s performing quite nicely. Not to mention adding another stream of revenue for your website(s).

You have to get accepted first. There are two steps before you can start showing surveys on your site. First you have to be Google Adsense approved. Secondly, a prospective site has to go through a 15-30 day trial to make sure the site meets their mysterious quality standards (I remember reading somewhere that a 10% response rate is one of the thresholds).

How much money can one expect to earn from Consumer Surveys

Once I was accepted into the program, I’ve found that Consumer Surveys was a great way of diversifying how I make money on my website, but how much? On one website, it’s already making me more money than AdSense. I’m not retiring, but it’s equal to buying me lunch.

It’s making more money than AdSense because Consumer Surveys appear before a reader can access content, and because of that “wall”, it yields a significantly higher “click-through-rate” than traditional banners (0.1%) or AdSense (1-2%) though the payout per action isn’t as high as it is when a user chooses to click on an ad.

For every survey question answered, a publisher receives 5 cents. Surveys can be up to 10 questions (I couldn’t find if there was a minimum survey length). From Google Consumer Surveys FAQ:

Publishers are paid based on the number of responses their site visitors provide (completion rate). Completion rates vary by publisher based on content quality, prompt placement, and existing bounce rate of users visiting the site. Publishers can earn $0.05 per question up to $0.50 (as each survey can have up to 10 questions).

But how much higher are the CTRs? Since Consumer Surveys aren’t ads per se, but instead display questions for a visitor to answer, it’s not quite the same. For the purposes of comparison, let’s say answering a question is equal to a click. Whereas a question unanswered (or an alternate action) is just an impression.

In my first month or so, my consumer surveys “CTR” is an eye-popping 28.8%.

Consumer Survey CTR

My survey completion rates have varied, but hover between 15-22%. Consumer Surveys also wins in RPM at approximately $15-17 while my AdSense RPM is well below $1.

Completion Rate and RPM Google Consumer Surveys

Banners and ads pay more per click, but because Consumer Surveys force a user to make an immediate decision about whether the information they came to see is worth answering a couple questions, you get more engagement. The user already arrived at content they’re interested in (via search or directly) and it takes as much energy to click back as it does to quickly choose an answer.

Yes, it’s just 5 cents per question, but at when more than a quarter of your visitors choose to answer a question, it outperforms other advertising options.

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