Grand Opening: Second sweetgreen location in Union Square opens today

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As we mentioned in April of this year, sweetgreen was opening another location in the Union Square area. That location is now open at 101 University Place. This new location, officially called “sweetgreen University Place” is on East 12th Street, directly below Union Square Park. Here’s the new locations address and hours for their grand opening:

DATE WEDNESDAY, OCTOBER 11TH
TIME 10:30 AM-10 PM
ADDRESS: sg UNIVERSITY PLACE
101 UNIVERSITY PLACE,
NEW YORK, NY 10003

The company can call it whatever they want, but really, it’s another Union Square location. We assume sweetgreen didn’t want to confuse their customers with the sweetgreen just six street up on East 18th street; which has the official “Union Square” designation.

As with many of the sweetgreen openings, all of the grand opening proceeds go toward a local charity. For this location specifically:

100% of opening day proceeds will go to fund sweetgreen scholarships for FARMroots‘ Shoulder-to-Shoulder Mentorship Program, a year-long program that matches aspiring farmers with established farmer mentors, helping them develop critical production and business skills for success

We have no reason why it took the company more than seven months to open the University Place location, as it was slated to open in May 2017. Considering the new DUMBO and Upper East Side locations that were announced around the same time have been open for months now.

The fast-casual salad franchise is on fire; opening up locations at a healthy clip in New York, Los Angeles, and the San Francisco Bay Area. This new location marks sweetgreen’s 20th location in New York City.

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